Conference Rhetoric

For a bunch of guys who know everything about the gospel, they sure know a whole lot about writing too. General conference talks are full of rhetoric. One rhetorical technique from this past conference was in Elder Nelson's talk. His repetition of the phase "Ask the missionaries. They can help you!" along with his amusing hand gestures made his talk memorable. Not only was it catchy, but it emphasized that the missionaries can help you with basically anything you are struggling with. The light and direction that the gospel brings is a powerful tool that can change lives. Elder Nelson's repetition of that point left the audience with a clear understanding of the importance of missionary work.